When making a decision to buy, word of mouth marketing takes the cake. Word of mouth marketing takes shape on the web in the form of conversations between customers. These conversations never die, meaning, they never end and can never be forgotten. They remain immortailized online for countless potential customers to read and gain value from.
Which leads to the two questions we typically ask business owners…how are you involved in the online conversation about your brand and industry? and, What is your social media business strategy?
A recent study shows that an overwhelming majority (93 percent) of online Americans say companies should have a social-media presence, and 85 percent believe these companies also should be interacting with consumers through social media.
The 2008 Social Media Study also reveals the depth and breadth of social media interaction with companies. Some 60 percent of Americans interact with companies using social media, one in four interact more than once per week, and 56 percent feel both a stronger connection with and better served by companies when they interact via social media.
The news here is that Americans are eager to deepen their brand relationships through social media.