Re-Branding…Hello Ignite!
Dec 01 2008 - by chadb

Goodnite Latitude, it has been a good time and you have been kind, however, its time for more meaning behind the name of the company.

As you know, we offer social media services - from private online communities, to social media campaigns on the web including managing clients brands throughout the social web and on other social sites like MySpace, Facebook, and Twitter. Its is time for a new website, name and brand to better express our talents, services and technology that we offer. We are re-branding the company officially as Ignite Media, LLC - IgniteHQ.com.

The new logo above is an attempt to demonstrate our forward thinking, and creative offering. The word ingite itself gives a feeling of flames. We went with a green color as a sign of “growth and nature” to avoid the usual orange and yellowish colors of fire (which give out a negative feeling). The green has softened the concept and is more organic, which is similar to our message of grass roots marketing, word of mouth marketing, social media marketing, and natural traffic flow from good content.

Some feedback we’vre received is that it looks like a logo for an “Energy Drink” company or a skateboarding company. My answer is…so. Our services are not traditional marketing and our technology is cutting edge, so I think it fits. But what you do think?

Leave a comment and let me know.

  1. Jasper Says:

    January 27th, 2009 at 10:20 am

    I Love your logo. It is very well done. Edgy, fun, hip, memorable. I like it. Does ignitehq create logos? did you guys do your own? I also really like your website-very clean. Keep up the good work

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