It appears that SanDisk gets it. They are planning a marketing blitz across several social sites, including facebook and twitter to help promote sales of their data storage devices on Cyber Monday.
They have done it right by looking for a specific target, in this case they sought to reach people that are passionate about movies, music and photography. Some of the things they did in this push include, placing short promotional clips featuring tech personality Gadget Grrl on video-sharing sites (YouTube, Vimeo, Veo, Blip, MetaCafe, etc.), they created branded pages to promote the sale across social sites like Facebook and on Twitter and they enlisted some key bloggers for editorial coverage.
They are measuring success by the number of email addresses collected, video interaction, Facebook ad results, and traffic to Sandisk’s Cyber Monday website.