I always got picked last for kickball in grade school. You line up with 20 of your friends and then someone randomly becomes a team captain who then proceeds to begin the chopping block. Those who don’t get picked or picked last walk away with heads hung low not sure what to do with themselves. Talk about damaging.
In this consumer oriented marketplace no one is picked last. Everyone has a voice. No more shutting people out. No more scratching them off the roll. Blogs, social sites, micro-blogs….these are the arenas for your customer to scream their opinions on the cyber roof tops. You can try to turn it off. Write them an email maybe. How does one turn a situation around resulting in a customer deleting their critical post?
When your utilizing social media to achieve company goals know that your entering a whole new playground. You play by their rules. You get water when they want it. And if your lucky, smart, and have that look…hopefully you won’t get picked last. And if you do there is always tomorrow’s recess.