If you ring up what it would cost to do research for your target audience through focus groups and surveys your budget would frown and the response rate would haunt you in your sleep. How do you get good solid information and even get a content bonus on the side?
On the Livestrong site there is a Share your Story section that allows your LIVESTRONG story to be shared with other readers. I am not sure how long the option has been running but 5673 sounds like a pretty good response rate to me. For the Livestrong Foundation whether they know it or not, but they now have 5673 different entries of what it means to overcome difficulties.
Benefits of Customer Stories
- Authentic content.
- A deep insight into your customer persona.
- Puts the brand in the back seat and the audience in control. This is the meaning of life in a social strategy.
BOTTOM LINE: This ain’t your grandpa’s company anymore. This is the norm. This is the way. No more banner ads. You need authentic content, and Ignite HQ can help you get it.