My grandma, bless her heart, handed me a stack of photographs yesterday while I was visiting her. She was sooo excited about all these pictures she had taken over the last year. She told me that she had developed over 30 rolls of film. This got me thinking a bit. When was the last time you used a “film” camera? Or got a roll of film developed? I think for me it was about 10 years ago in high school. I don’t even know what to do with all these photos. I guess some will end up in frames and the rest will end up lost in a box somewhere.
A lot has changed in the last 10 years. Well for…
I could post some famous website to give all the answers on finding your audience online. I could post the most famous Facebook groups where conversations are updated by the second. But in all honesty, the joy of engaging in conversation is finding it yourself. It’s always fun do research and spend time finding that perfect conversation that you identify with and can contribute to.
For example, I’m a huge fan of Deep Thoughts by Jack Handey. In about 3 seconds I can find the official Deep Thoughts site, but the fun part was finding homemade Deep Thoughts by an avid skier on a ski forum I like to visit every so often. Google is a great search engine and widely…
Let’s be serious. Valentines day is this holiday retailers came up with to ride the Christmas season coat-tale sales. For us guys were having to get off the comfortable couch, goto the store, and sequel another shopping escapade. And you thought you were done for a while….
You always hear the grumble from the men but I’d like to dedicate this post to the retailers out there. Thank you. I’m grateful that you invented this holiday out of thin air to strengthen my relationship with the misses.
Absolut Vodka has done quite the campaign for defining an Absolut World. This one of a protest group fighting SWAT is probably one of my favorites. I’m looking for their Valentines Day video. I don’t drink so…
Just want to try out my Gravatar. I was a bit bugged my image wasn’t coming up but now it should be. Let me know what you think is best, this funky goggle picture of me upside down…or? I probably have some grad e school pictures of me in a suit. For now this is the Adam you get to see. Enjoy!
The above picture was actually of me on my 10th B-day I think. Lets just keep the comments and questions to a minimum. But wait…nevermind. Ask away! After all, this is a blog.
I always got picked last for kickball in grade school. You line up with 20 of your friends and then someone randomly becomes a team captain who then proceeds to begin the chopping block. Those who don’t get picked or picked last walk away with heads hung low not sure what to do with themselves. Talk about damaging.
In this consumer oriented marketplace no one is picked last. Everyone has a voice. No more shutting people out. No more scratching them off the roll. Blogs, social sites, micro-blogs….these are the arenas for your customer to scream their opinions on the cyber roof tops. You can try to turn it off. Write them an email maybe. How does one turn a situation…
10 years ago my sister called me so excited to relay that she just bought 3 pairs of socks for $1.99 from the GAP. You know the sock I’m talking about? The ribbed super tight tube sock that was impossible to get on but when you got it on it feels great. When talking about social media and how we interact with our favorite brand I can’t help but think of my ecstatic sister who was clearly participating in word of mouth marketing. To this day she wigs out about sales from the GAP and Target but they have yet hired her as a spokesperson.
Who are your spokespeople? When they call their loved ones what are they saying about your…
When you ask someone if they are a social media user, they often look at you with a blank stare.
So you break it down for them, and ask “Do you have a profile on Facebook or LinkedIn? Do you write a blog? Do you frequently IM or send text messages? Do you use Skype, Basecamp, or delicious? How about uploading photos from your cell phone to the Web?”
They are surprised to know that saying yes to any of the above, would make them a social media user. And that term applies to just about everyone who uses a phone or computer.
But there’s a deeper meaning to social media than just visiting sites or using devices. What it really means is…
In reflecting on the growth of social media during the year, I recently dug up an article from february by business week that appropriately stated…
“Social Media Will Change Your Business: Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later”
It has been good to see how fast companies have begun adopting a social media strategies, including blogging, as the business week article discussed. If business week were to re-write their february article they would probably devote much more to the other aspects of social media because blogging is simply one aspect.
Hindsight is always 20/20 and this topic gets me thinking about 2009 and what my predictions regarding social media…
The new look and website of the re-brand is officially here! Now that this blog has an official connection and look to the new brand, we’ll begin posting more regarding some of the interesting things we are doing with our clients. Hopefully it will be of value to you and help you navigate the social sphere with your own brands.
Here’s to a long and hopefully valuable voice within the social media world!
Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper’s Facebook advertising campaign, which went live in the days following the Presidential election.
“The goals […] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome,” Heekin-Canedy premised.
According to Nieman Lab, Facebook users were invited to answer NYT-sponsored question, “What should Barack Obama do first as president?” They could also send virtual gifts: a Times front page with “Obama Wins” headlined at top.
The gift was sent to more than 400,000 people. The exposure also helped quadruple the number of New York Times fans on its Facebook…
