Monday, January 26th, 2009
10 years ago my sister called me so excited to relay that she just bought 3 pairs of socks for $1.99 from the GAP. You know the sock I’m talking about? The ribbed super tight tube sock that was impossible to get on but when you got it on it feels great. When talking about social media and how we interact with our favorite brand I can’t help but think of my ecstatic sister who was clearly participating in word of mouth marketing. To this day she wigs out about sales from the GAP and Target but they have yet hired her as a spokesperson.
Who are your spokespeople? When they call their loved ones what are they saying about your brand? Your brand may not be as massive as GAP but this example helps you think of taking care of your customers.
And to answer the question; my favorite brand right now is Outdoor Research. Their an outdoor clothing company that seriously took care of me last week for a warranty issue.
Tags: brand identification, word of mouth marketing
Posted in Small business, interaction, listening | 3 Comments »