The sales industry is always changing and evolving, but what are some of the timeless strategies and tactics that have been proven time and time again?
- Build Your Brand Through Public Speaking
Speaking in front of an audience that wants to learn something will always be a great way to present yourself as an expert. Wise and knowledge seeking people will always go to public speaking events to learn, be around others with the same interests, and network. When it comes to public speaking, keep in mind that these type of people come to these kinds of events to learn. They don’t go to these events to be ‘sold’ to. Be sure that you are building your brand up in such a way that you are teaching people about what your brand is and does, not trying to sell it, as this will turn your audience off real quick.
- Build Trusting Business Relationships
Did you know that over 90% of companies say that they will only buy from companies that they trust? If you want to build your sales, you must build trusting relationships with your potential customers. Trust is like money in sales. Your sales team needs to understand this very important point.
- Consultative Selling / Needs Based Selling
Consultative selling is another timeless sales strategy that all professionals should know. An early step in every sales process is ‘needs discovery’. This method is very effective as you would sit down with your potential client and get to know them and their needs before telling them what you have to offer. This is a way more effective selling strategy as you are understanding their specific needs and crafting compelling situations in order to present your potential client with solutions to their problems.
- Create Curiosity
It is important in every sale to create curiosity about your service or product. Ask your potential client questions about what they need, what their expectations are, etc. It is the sales person’s ‘job’ to be able to understand the positions of the potential client are directly dependent on their ability to feel true curiosity about the products or services you are offering.
- Customer Service and Phone Calls
Using the phone and making phone calls is another way to build relationships and show your potential clients that you care. How you handle these calls is the trick. Good customer service is timeless. People want to know that you care about your business as well as theirs. If you truly listen to your clients and their needs, wants and issues and work with them to fix them, you will get referrals and repeat business over and over again from happy customers. Just having that personal touch, going out of your way, making a call to follow up on how things are going. These simple things go such a long way in any business and your clients will love you for it!
Should you need any other information, please contact IgniteHQ today!