While much fuss is made over tech companies these days, non-tech companies are proving to be equally profitable and scalable. Large companies such as Uber and AirBnB to smaller companies like Dancing Goats Coffee and Judith Bright continue to gain market share.
This month, IgniteHQ is focusing on non-tech scalable business. Many of IgniteHQ’s members are non-tech companies in the process of scaling their business.
Throughout June you might have noticed a number of tips for non-tech startups on IgniteHQ’s social media channels. Below are the top noteworthy tips from our posts.
1. Test your product feature and demand before doing development.
Non-tech scalable companies don’t rely on tech, they rely on the customer. Whether it be a service or a product, the customer you serve is your most important consideration. Audit your audience first. Survey your community and build focus groups to be sure you’re hitting the needs of the user/consumer.
2. Focus on your brand, not the technology.
A solid company brand will attract customers, increase recognition and eventually build customer devotion. Invest the time on design and your company’s story. Why do you do what you do? What prompted you to develop the product? People value honesty, integrity and quality. Conveying your company’s story paired with well-designed marketing tools can help propel your startup.
3. Don’t scale your business until you’ve found success in your existing market.
Companies fail because they scale too quickly. A non-tech company must first find success within its existing market prior to expanding further. Be sure to create a fresh business plan for every new market you aim to enter with revised financial goals and considerations. Assess your competition and focus on your unique selling position.
4. Don’t run away from technology.
Infuse tech in your non-tech company. In today’s modern world, one does not survive without technology at their fingertips. In addition, it is easier than ever for founders to utilize all types of technology to benefit their business. Spend resources to research and implement the right technology for your company. Be it a savvy website, a sales platform or a powerful CRM system, technology will enable growth of your company.
5. Hire the right team.
Your team is integral to the health of your company. Think about both the culture and needs of your business as you interview candidates. Working at a startup has its ups and downs, so it’s important to find people who are passionate as well as business focused. Take time to find the right candidate. Bringing on the right team from the beginning will save you time, money and headache in the long run.