IgniteHQ’s newest mentor Bob Morrell was born to work with technology. The Pennsylvania native started programming computers at the age of five. As a teen, he landed his first paid programming gig while only a junior in high school. Finding a college with a strong tech scene was high on the list.
“My parents didn’t want me to go far, so I chose the next top school in the East, Georgia Tech. Georgia Tech was, and still is, on the forefront of technology,” said Morrell.
As a bright eyed Yellow Jacket, Morrell wasted no time putting his talent and knowledge to use. While a student, he developed RiskFolio, a market leading risk management information system (RMIS) and founded his first company, RiskLabs.
Since those early days, Morrell has successfully sold two companies and created the first web-based, software-as-a-service RMIS system in the world. He chose Marietta as the headquarters for his last company.
“When I first heard about IgniteHQ I was excited to find an incubator in Marietta,” said Morrell. “There is a lot of talent up here, but not a lot of jobs.”
As an IgniteHQ mentor Bob Morrell plans on sharing his years of technology and entrepreneurial experience to help young founders maneuver these sometimes unnerving paths to startup success.
“There are a lot of challenging things when starting a tech company,” said Morrell. “More often than not, founders don’t know how to handle investment. Investment is tricky and sometimes investors take advantage of the founders,” warned Morrell.
Morrell says technology is critical to success, but the reality is marketing, sales and client acquisition are the top priorities.
“I want to see founders get justly rewarded for their work. I can help them find the right investment at the right time,” Morrell said.