There are plenty of reasons why you should choose a coworking space for your business venture, some of which you’ve probably already read about. But one benefit to coworking spaces that often gets overlooked is the opportunity for branding. Coworking spaces themselves are known for their sleek, modern aesthetic and friendly environment, and choosing to work in this type of environment gives you the opportunity to create a brand of your own.
The First Impression
Working in a shared and open office environment says a lot about you or your company. Coworking spaces are modern in both principle and appearance, and working there suggests that you are too. These spaces have a well-designed and inviting aesthetic, as well as a variety of options to host meetings or interviews, like conference rooms, private offices, and communal tables. If you’re a freelancer, investing in an attractive, efficient workspace suggest to clients that you’re serious about your work.
Freelancers working for a number of companies have the luxury of choice. You can choose which work to take on and you can choose where to work. Working from home gives you ultimate freedom and saves money, while working from a coffee shop is casual but gets you out of the house. Choosing to work in an office environment, though, allows you to maintain your independence while still being part of a professional community. That environment and community can help you maintain a daily routine, which in turn creates accountability for your work.
While accountability is vital to your professional life, flexibility is as well. Members of coworking spaces aren’t required to be in the office at any particular time, which means they can choose their own hours. Coworking spaces usually have extended hours, allowing you to work long hours to meet a deadline, or even skip the office altogether for a dental appointment or to meet the cable guy.
Your Distinct Identity
Members of work spaces tend to feel more comfortable than they would in a corporate environment. This happens for a few different reasons. One is that, unlike traditional corporate settings that have strict policies, coworking spaces are lenient. Whether it’s the hours you work (as discussed above), or the outfit you want to wear, members can choose what’s best for themselves. Some coworking spaces even allow dogs.
Also unlike corporate settings, coworking spaces don’t have a political or competitive dynamic between co-workers. These spaces house a range of companies and individuals, so there are fewer opportunities for internal competition. That also means there are plenty of different personalities and professional objectives, so members don’t feel the need to adopt any particular “office persona” to fit in; if anything, this environment encourages its members to stand out.
Members can also make a name for themselves in this kind of community by helping others out. Each member brings a different skillset to the office, and more likely than not, can provide services or insight to other freelancers and companies. This not only leads to potential job opportunities in the future, but builds your reputation and niche among your professional peers.