We’re excited to highlight one of our valuable members, Optimal Strategix Group. OSG is a global marketing research and technology firm that has been active in the behavioral market research space since 2008. OSG holds its headquarters in Newtown, PA and has grown their Atlanta team at IgniteHQ to launch a new technology business building a behavioral analytics platform called CAVII- Cognitive Analytics, Value Inference and Intelligence. Our goal is to build CAVII into the world’s most sophisticated behavioral analytics platform.
“We’re very proud to be part of the Atlanta community. Last year, we had no employees in Atlanta. This year, we are a team of six and we are only growing.” -Giri Iyer, Executive Vice President & General Manager, Analytics
Optimal Strategix and their CAVII team have a passion for analyzing customer and industry-related data. As the catalyst for customer-centered growth, their products and insights provide a deeper understanding on what customers will do in the future through discovering the big “why” of customer decision-making. As a result, their services have helped many of their clients go from sales stalls to sales growth.
Optimal Strategix (through ASEMAP and CAVII™ powered by IBM Watson) is a leader in their industry partly to their proprietary ASEMAP℠ (Adaptive Self Explicating Multiple Attribute Preference Model) methodology licensed from Stanford University. OSG is the only company using ASEMAP, which helps organizations conduct exceptional product development based on accurate and relevant customer data.
“With behavioral analytics, we drill down to what customers really want, what they will prioritize over everything else and finally, how much are they willing to pay for it.” -Giri Iyer
Optimal Strategix Group’s partnership with IgniteHQ is central to its work in Atlanta. OSG plans to utilize IgniteHQ in local talent acquisition, attracting potential local investors, and establishing local partnerships with retail partners. We’re thrilled to play a role in OSG’s success here in Atlanta. To learn more about Optimal Strategix Group, visit them online at optimalstrategix.com.