Ad Tech Company Amobee Influences Purchase Behavior
Ever wonder how ads for your favorite products mysteriously and seamlessly appear across all your digital devices? There’s a good chance International advertising tech company Amobee brought those ads before your eyes.
Based out of California, Amobee is one of the top ad tech companies behind the tailored digital ads we encounter daily. A field made popular with the onslaught of the internet and connected devices, Amobee uses its technology to recognize consumers by using identity software and allow “clients to orchestrate consumer brand experience across all screens, with definitive online to offline campaign measurement.”
Amobee has been hot on the scene expanding quickly with six mergers and acquisitions in the past seven years. As the company expands, its team is also geographically expanding.
Amobee plays in the big leagues with the likes of advertising mammoths Facebook and Google and services well recognized clients from AirBnB and Kia to the NBA and Evian.
Gabriel Doty is Amobee’s Director of Software Engineering in Atlanta. Doty, a self-taught software engineer with eighteen years experience, joined Amobee in 2014. Today, he oversees a team managing Amobee’s front end technologies.
“I love working for Amobee,” said Doty. “It’s a very fast paced world. We’re always having to reinvent ourselves. There’s lots of pivoting and I enjoy it a lot,” he said.
The Amobee Atlanta office is comprised of three lead engineers, two user interface engineers and Doty.
Doty says he discovered IgniteHQ when looking for a space to set up the Atlanta office. He says by working from IgniteHQ, he is proving to Amobee’s corporate leadership that smaller co-working offices for remote employees can work for the company at large.
“There’s a discussion as to what is better for the company, having all employees work out of one main headquarters or allow remote employees to work from offices around the country. I think our success at IgniteHQ proves the latter,” said Doty.
Doty also touts IgniteHQ’s location and flexibility as a prime advantage to him and his colleagues.
“I love being able to walk to Marietta Square and enjoy everything downtown Marietta has to offer,” said Doty.
To learn more about Amobee visit: https://www.amobee.com/